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Swales, Christine – 2000
Distance education (DE) materials take a learner-centered approach rather than the traditionally content-centered approach of textbooks. This fact has several implications for the editing of DE materials. The role of the editor within the DE organization will depend on the organization's size and structure. The basic features of the DE program or…
Descriptors: Administrators, Adult Education, Authors, Comparative Analysis
Hacikyan, A. J.; Gill, Marilyn – SPEAQ Journal, 1979
Discusses the guidelines adopted in writing a 1980 English language textbook designed for business professionals and following the functional principles. Emphasizes the communicative skills approach implemented through situations and activities relevant to the business world, and describes the receptive and productive skills exercises provided in…
Descriptors: Business English, Communication Skills, Communicative Competence (Languages), Curriculum Development