Based on student loan repayment rate data and college graduation rates we know that millions of young people start their lives without degrees and are financially over-leveraged. Students and families make bets on future earnings by enrolling in colleges that they cannot afford and have low probabilities of being successful. Although the value of a degree from a well reputed college or university is undeniable, we cannot ignore the societal damage that our "college at all costs" culture creates. This study is the first of its kind in unlocking student demand for the new and emerging alternative post-secondary credential market. Analysis focused on the high school class of 2023 signals that alternative credentialing opportunities may be exactly what students from underrepresented segments in education are seeking. Thus, this study begins to demonstrate that when alternative credentialing options are presented, education markets may become more efficient. In addition, the study includes analysis on the relationships between pandemic effects and drivers of demand for alternative credentials. The study is structured so that practitioners and consumers can use the findings and improve post-secondary decision making to lower the "some college, no degree, with debt" population. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]