The Retail Community as a Classroom through Market Research.

Ashinger, Phyllis; Johnson, Tommie U.

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Peer reviewed

ERIC Number: EJ324871

Record Type: CIJE

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Retail Community as a Classroom through Market Research.

Ashinger, Phyllis; Johnson, Tommie U.

Journal of Education for Business, v61 n1 p29-33 Oct 1985

Describes a project in which an urban university and a local retail establishment in a metropolitan area collaborated with a postsecondary institution in a market research project designed to determine the degree of professionalism practiced in sales performances in retail stores. (CT)

Descriptors: Postsecondary Education, Professional Training, Retailing, Sales Occupations, Universities, Urban Areas

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A