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The Communication Model and the Nature of Change in Terms of Deforestation in China since 1949
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Tian, Dexin; Chao, Chin-Chung – Applied Environmental Education and Communication, 2010
This article explores the communication model and nature of change in terms of deforestation in China since 1949. Through Lasswell's communication model and the theory of change and via historical analysis and extended literature review, we have discovered: First, Mao's government adopted an effective one-way top-down communication model with…
Descriptors: Foreign Countries, Cultural Context, Communication Skills, Models