This article performs a discourse analysis on the recent interest of the Israeli Ministry of Education in vocational education by examining governmental and organisational texts. This article addresses two key questions. What is the government's justification for its renewed interest in vocational education? What are its discursive practices to promote vocational education in the context of the current neoliberal discourse on equality and meritocracy? Highlighting three major justifications and discursive practices in the Ministry of Education's current educational policy, this discursive analysis shows that the policy is related to culture, ethnicity, and class hierarchies in Israel. The analysis also underscores ambiguity as a governmental and organisational tool and the ramifications of the government's ethnic blindness related to the social construction of a specific reality in vocational education.