Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic…

This paper briefly reviews how subjects enhance performance by favoring some stimuli over others. The author calls the mechanism by which this is achieved "expectancy", a generic term including preparatory set, behavioral hypotheses, orienting reflex, and anticipatory goal responses. Temporal and event expectancy are contrasted. Verbal prediction…

A procedure for predicting categorical outcomes using categorical predictor variables was described by Moonan. This paper describes a related technique which uses prior probabilities, updated by joint likelihoods, as classification criteria. The procedure differs from Moonan's in that the outcome having the greatest posterior probability is…