Descriptor
| Attitude Change | 1 |
| Behavior Theories | 1 |
| Cognitive Processes | 1 |
| College Students | 1 |
| Comparative Analysis | 1 |
| Incentives | 1 |
| Motivation | 1 |
| Predictor Variables | 1 |
| Role Playing | 1 |
| Values | 1 |
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| Social Behavior and… | 1 |
Author
| Sarup, Gian | 1 |
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| Collected Works - General | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedSarup, Gian – Social Behavior and Personality, 1981
Contrasted three major theories on attitude change: cognitive dissonance, incentive, and social judgment. Results from student questionnaires provided little support for cognitive dissonance. Also provided credible, though overlapping, evidence for incentive and social judgment theories. Improvised role playing produced more change than did…
Descriptors: Attitude Change, Behavior Theories, Cognitive Processes, College Students
