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Direct linkCheng, Eddie W. L. – Educational Technology Research and Development, 2019
Conflicting perspectives exist regarding the application of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to the study of technology acceptance behavior. The present study addressed the controversy by evaluating and comparing the predictive power of the two theories in a specific context, which was to measure…
Descriptors: Behavior Theories, Computer Attitudes, Positive Attitudes, Models
Sansone, Carol; Fraughton, Tamra; Zachary, Joseph L.; Butner, Jonathan; Heiner, Cecily – Educational Technology Research and Development, 2011
Successful online students must learn and maintain motivation to learn. The Self-regulation of Motivation (SRM) model (Sansone and Thoman 2005) suggests two kinds of motivation are essential: Goals-defined (i.e., value and expectancy of learning), and experience-defined (i.e., whether interesting). The Regulating Motivation and Performance Online…
Descriptors: Electronic Learning, Student Motivation, Online Courses, Learning Motivation
