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Diffusion of Innovation Theory and End-User Searching.
Peer reviewed Peer reviewed
Marshall, Joanne Gard – Library and Information Science Research, 1990
Discussion of the value of diffusion of innovation theory for predicting the implementation of end-user online searching highlights a study of Canadian health professionals who were early adopters of end-user searching. User perceptions are emphasized, and the use of diffusion of innovation theory in information science research is recommended.…
Descriptors: Adoption (Ideas), Foreign Countries, Health Personnel, Information Science