Why are some people more willing than others to take risks? While behavioral tasks (e.g., monetary lotteries) are often regarded as a gold standard for capturing a person's risk preference, recent studies have found stated preferences (e.g., responses to hypothetical scenarios) to exhibit higher reliability, convergent validity, and test-retest…

Recent work in reinforcement learning has demonstrated a choice preference for an option that has a lower probability of reward (A) when paired with an alternative option that has a higher probability of reward (C), if A has been experienced more frequently than C (the frequency effect). This finding is critical as it is inconsistent with…

In classification learning of artificial stimuli, participants learn the perfectly diagnostic dimension better than the partially diagnostic dimensions. Also, there is a strong preference for a unidimensional categorization based on the perfectly diagnostic dimension. In a different experimental procedure, called array-based classification task,…

When memories of past rewarding experiences are distorted, are relevant decision-making preferences impacted? Although recent research has demonstrated the important role of episodic memory in value-based decision making, very few have examined the role of false memory in guiding novel decision making. The current study combined the pictorial…

The Chinese writing system is different from English in that individual words both comprise one to four characters and are not separated by clear word boundaries (e.g., interword spaces). These differences raise the question of how readers of Chinese know where to move their eyes to support efficient lexical processing? The widely accepted…

Humans excel in familiar face recognition, but often find it hard to make identity judgements of unfamiliar faces. Understanding of the factors underlying the substantial benefits of familiarity is at present limited, but the effect is sometimes qualified by the way in which a face is known--for example, personal acquaintance sometimes gives rise…

Through a series of studies, we investigate how people direct gaze toward familiar and unfamiliar objects. When an observer tries to encode objects, gaze is first directed preferentially to the familiar object followed by a later prioritization of the unfamiliar ones. We demonstrate that the initial preference reflects prioritization of personally…

Arai et al. (2007) showed that structural priming in the comprehension of English dative sentences only occurred when the verb was repeated between prime and target, suggesting a lexically-dependent mechanism of structure prediction. However, a recent study in Mandarin comprehension found abstract (verb-independent) structural priming and such…

In a series of 8 experiments, we demonstrate the existence of a "labeling effect" wherein people intuitively relate preferred choices to prominently labeled cues (such as heads as opposed to tails in a coin toss) and vice versa. Importantly, the observed congruence is asymmetric--it does not manifest for nonprominent cues and…

Structural priming studies in production have demonstrated stronger priming effects for unexpected sentence structures (inverse preference effect). This is consistent with error-based implicit learning accounts that assume learning depends on prediction error. Such prediction error can be verb-specific, leading to strong priming when a verb that…

In this study, we aimed to explore whether action execution is an inherent part of the decision-making process. According to the hypothesis of embodied choice, the decision-making process is bidirectional as action dynamics exert their backward influence on decision processes through changing the cost and value of the potential options. This…

In 8 experiments, we investigated motion fluency effects on object preference. In each experiment, distinct objects were repeatedly seen moving either fluently (with a smooth and predictable motion) or disfluently (with sudden and unpredictable direction changes) in a task where participants were required to respond to occasional brief changes in…

This article examines how semantic memory processes influence the items that are considered by decision makers in memory-based preferential choice. Experiments 1A through 1C ask participants to list the choice items that come to their minds while deliberating in a variety of everyday choice settings. These experiments use semantic space models to…

An important issue in theories of word learning is how abstract or context-specific representations of novel words are. One aspect of this broad issue is how well learners maintain information about the source of novel words. We investigated whether listeners' source memory was better for words learned from members of their in-group (students of…

Here, we present a strong test of the hypothesis that sacrificial moral dilemmas are solved using the same value-based decision mechanism that operates on decisions concerning economic goods. To test this hypothesis, we developed Psychological Value Theory. Psychological Value Theory is an expansion and generalization of Cohen and Ahn's (2016)…