This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…

Examines the John F. Kennedy legend and his ability as an image maker. Characterizes Kennedy's presidency in terms of pragmatic idealism. Says Kennedy and Lyndon B. Johnson closed out the New and Fair Deal reforms but left no social or economic transformation. Claims Kennedy's disavowal of ideological rigidity ended the power of the Democratic…