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Association of California School Administrators, 1973
This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…
Descriptors: Administrator Guides, Elementary Secondary Education, Organizational Communication, Press Opinion
New York State School Boards Association, Albany. – 1973
The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…
Descriptors: Advisory Committees, Boards of Education, Bond Issues, Collective Bargaining

Parmet, Herbert S. – History Teacher, 1990
Examines the John F. Kennedy legend and his ability as an image maker. Characterizes Kennedy's presidency in terms of pragmatic idealism. Says Kennedy and Lyndon B. Johnson closed out the New and Fair Deal reforms but left no social or economic transformation. Claims Kennedy's disavowal of ideological rigidity ended the power of the Democratic…
Descriptors: Evaluation, Higher Education, Leadership Styles, Liberalism