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Dommeyer, Curt J. – Journal of Education for Business, 2017
A quasiexperiment was conducted among marketing research students to determine the effects of lecture capturing (LC). One group of students (the LC group) was allowed access to video recordings of the class lectures whereas another group of students in a parallel class (the control group) was not given access to the recordings. When both groups…
Descriptors: Business Administration Education, Quasiexperimental Design, Student Research, Video Technology
Peterson, Robin T. – Business Communication Quarterly, 2007
This study investigates the combined impact of a memory test and subsequent listening practice in enhancing student listening abilities in collegiate business administration courses. The article reviews relevant literature and describes an exploratory study that was undertaken to compare the effectiveness of this technique with traditional…
Descriptors: Business Administration Education, College Faculty, Memory, Listening Skills