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The Importance of Individualizing and Marketing Campus Prevention and Intervention Programs to Meet the Needs of Specific Campus Audiences.

Peer reviewed

Scott, Cynthia G.; Ambroson, DeAnn L. – Journal of Alcohol and Drug Education, 1995

Reports the results of a study that examines differences in substance-related attitudes, use patterns, and related consequences among three typical college campuses in order to underscore the need for campuses to develop and market prevention/intervention programs based on the unique patterns inherent on their individual campuses. (LKS)

Descriptors: Attendance Patterns, Behavior Patterns, College Students, Differences