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Direct linkBond, Samuel D.; Carlson, Kurt A.; Meloy, Margaret G.; Russo, J. Edward; Tanner, Robin J. – Organizational Behavior and Human Decision Processes, 2007
Extending previous work on biased predecisional processing, we investigate the distortion of information during the evaluation of a single option. A coherence-based account of the evaluation task suggests that individuals will form an initial assessment of favorability toward the option and then bias their evaluation of subsequent information to…
Descriptors: Primacy Effect, Decision Making, Bias, Information Processing
