This article describes how the effects of initial and final lecture quality on end-of-course student ratings can be predicted from seemingly unrelated gain-loss theory. The effects were investigated, along with the effect on ratings of student belief that the instructor will use midterm rating feedback to improve teaching. (Author)

This study investigated the effect of student rating instructions on primacy and recency effects when rank ordering four lecture quality sequences. Effects were measured on final instructor ratings, liking for the instructor, student affect, and student self-esteem. (Author/BS)