Education plays an important role in developing positive conservation behavior in future generations. We promote the use of subtle anthropomorphism within a children's storybook as an effective method of increasing ecological knowledge of a target primate species. We delivered an education programme to 170 children in Indonesia from wherein we tested ecological knowledge across gender toward the species before and after exposure to a mildly anthropomorphized storybook. Following the programme, participants of both genders significantly increased their use of accurate ecology terms (Z = -3.01, p = 0.003). Anthropomorphic terms are markedly altered from human adjectives in females and verbs in males toward accurate ecological terms. If used correctly and in correspondence with accurate ecological representations of a species, subtle anthropomorphism can aid in increasing empathy and knowledge in education programmes.