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Direct linkPamela P. Rogers; Charlotte Allen; Antoine Busby – Journal of Marketing Education, 2025
Artificial intelligence (AI) is revolutionizing and transforming industries around the globe. Through the exploration of various AI applications in teaching, research, and administrative tasks, this article illuminates both the potential and limitations of AI for enhancing faculty productivity while improving their effectiveness and innovation in…
Descriptors: Marketing, Business Education, Artificial Intelligence, Computer Software
