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Direct linkSeock, Yoo-Kyoung; Norton, Marjorie J. T. – College Student Journal, 2008
The purpose of this study was to examine perceptions of attributes of clothing retailers' Internet websites in relation to previous and intended future purchase from the websites. Survey data from 414 U.S. college students, non-married and aged 18-22 with online clothing shopping experience and favorite clothing websites were used. Five clothing…
Descriptors: College Students, Merchandise Information, Consumer Education, Factor Analysis
