In an ongoing era of decreasing state and federal funding for higher education, this paper uses resource dependency and organizational identity theory to argue that alumni represent a critical resource for higher education institutions, but that the development of their organizational identity as alumni, and therefore their identity as prospective…

In recent years, in response to pressures to diversify their income, many British universities have established development and alumni relations offices. The creation of development offices illustrates how the internal environment of universities has been affected by the need for universities to meet challenges in the wider higher education…

In 2007 the University of Colorado Boulder Alumni Association moved under the university's umbrella after the alumni members had spent 11 years under the CU Foundation. But there were two major catches. First, the chancellor wanted them to eliminate their membership dues, as he felt they competed with the annual fund. Second, he could only make up…

As community colleges seek new revenue streams, philanthropic organizations, including college foundations and private funders, have already begun to influence both revenues and college programming. This chapter discusses the current role of philanthropy, especially private foundations such as the Lumina Foundation for Education and the Bill and…

Even in the best financial times, the relationship between the development office and the alumni association can be uneasy. While some alumni leaders would never try to calculate an event's success in funds raised, others find that their most important and successful events happen with development goals in mind. There may never be a consensus…

What responsibilities do universities have to donors, many of whom are alumni? Presumably, one responsibility is to respect their wishes when they provide gifts with specific purposes. Yet Martin Morse Wooster shows in this report that universities often neglect the wishes of contributors. "Games Universities Play: And How Donors Can Avoid Them"…

Integration of alumni relations and development is vital to institutions. In this article, the author talks about integration and focuses on the functions of alumni relations and fundraising, and the symbiotic relationship between them. He suggests that the best alumni relations officers understand the direct relationship of their work to resource…

Generation of voluntary support for colleges and universities has become an ever more important function that is key to the success of all postsecondary institutions. This is true even for public institutions, which have shifted from primarily focusing on alumni relations activities to executing billion dollar campaigns that equal those conducted…

Concerns about the cost of higher education and student loan debt have resulted in increasing efforts by policymakers and university administrators to find alternative ways to support the financing of higher education for students. The authors present a case study of a student-led philanthropy campaign to generate funding for social work student…

From Louisiana to West Virginia to North Carolina--and many states in between--a growing number of historically Black colleges and universities (HBCUs) are coming off the sidelines and finally getting into the major fundraising game. In the face of a cash crunch, the colleges are rushing to launch serious capital and planned giving campaigns.…

A survey of more than 35,000 alumni magazine readers conducted by CASE and more than 135 member institutions in the United States provides powerful evidence that, among the communications options in the advancement toolbox, magazines are one of the most effective ways to connect with, engage, and motivate alumni and other constituents. The CASE…

This monograph examines the philanthropic contributions of individuals through the existing literature and proposes future philanthropic and fundraising research that can help fill the theoretical void in the literature, thereby improving future research and fundraising in higher education. It covers the major approaches, topics, and theories…

There is growing acknowledgement in higher education, particularly among institutions experiencing a steady decline in giving by graduates, that alumni donors need to be cultivated while they are students. If a school wants to have a generous alumni body giving time and money once they graduate, they need to be aware of the importance of…

Alumni of the Ron Brown Scholar Program, young adults selected for their intellect, leadership skills, service, and financial need, are finding success in the law, government, science, business, medicine, and the arts. Yet they remain tied to the scholarship program, contributing to its continued success by donating money and volunteer hours to…

As the director of alumni affairs at the University of Waterloo, the author had two questions to answer: How engaged are the university's alumni, and how can advancement professionals double the current level of alumni engagement and alumni giving? The author explored these questions, found answers, and implemented the solutions. This was the…