In today's resource scarce environment, it is no surprise that colleges and universities are seeking innovative ways to bolster charitable giving among their alumni. Stripling's article focuses on how alumni research conducted at Claremont McKenna College aims to find out what graduates need and expect from their alma mater. Claremont McKenna…

At Northeast State Community College (NeSCC) nearly 70% of students need some form of financial aid to attend. State support is flattening or decreasing and the gap is filled by private donors' support (Northeast State Community College, 2011). Hundreds of donors have made significant contributions to aid in the education of those in the Northeast…

This study is an examination of the giving decision-making process, as well as the factors, characteristics, and motivators of major donors to music programs in higher education. The college and the conservatory of music selected for this study are part of large, public, doctoral, research universities in metropolitan areas with at least three…

This article discusses Georgetown University's Discovery Initiative, an advancement program in which students and recent graduates meet with alumni who are not currently involved with the Washington, D.C., university. Currently, the Discovery team consists of 50 students who conduct interviews in the Washington, D.C., area during the school year…

This study sought to ascertain the specific motivations behind doctoral alumni giving. Most U.S. colleges and universities depend on alumni giving to supplement revenues from tuition and governmental support; however, relatively little alumni giving is generated from PhD graduates. The result is untapped revenue for doctoral-granting institutions.…

The purpose of this phenomenological study was to explore the lived experiences of women donors who had given a significant gift to a large Midwestern university. In-depth interviews were conducted with 10 women donor participants that were not alumni, not married to alumni and had no children attending the selected university. These participants…

Colleges and university missions often espouse ideals such as creating an active and engaged citizen. The concept, principles and manifestation of citizenship can take many forms. One such form is that of prosocial behavior, or voluntary actions towards others. Philanthropy is one example of prosocial behavior. This study enhances our knowledge of…

The immediate objective of the first interview with a prospect for planned giving in academic fund-raising should be to gain the confidence of the prospect. Suggestions include: making an appointment for the interview, learning about the prospects before meeting them, avoiding technical language and fast talk, and asking questions. (MLW)

Alumni media experts were asked to donate their time and talents to the Wittenberg fund raising campaign. A Communications Advisory Committee was formed and a comprehensive public relations plan was proposed to penetrate media in selected areas. Some committee suggestions included faculty interviews, editorial support, public service time. (MLW)

Telephone surveys are faster and only slightly more expensive than surveying by mail. One successful effort involved planning, setting objectives, studying market research techniques, drafting a questionnaire, using computers when feasible, sending a presurvey mailing, doing the calling, and preparing a final report. (MSE)