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Osborn, Kathleen T. – Currents, 1990
In developing programs for nontraditional alumni, aim for a series of targeted programs that play on the human need to belong, to be recognized, and to look good by association with success. The University of Missouri at Saint Louis' lunchtime meetings for business professionals is one such successful program. (MLW)
Descriptors: Alumni, Alumni Associations, Females, Fund Raising