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Newhagen, John E. – Human Communication Research, 2000
Argues that the information-processing paradigm can both revitalize so-called strong-effects theories in mass media research and make them more inclusive. Discusses how the four previous studies in this issue show the use of simple solutions to problems that have plagued mass-media-effects research and call out for further inclusion of discussions…
Descriptors: Higher Education, Information Processing, Mass Media Effects, Media Research