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Direct linkWatts, Logan L.; McIntosh, Tristan J.; Gibson, Carter; Mulhearn, Tyler J.; Medeiros, Kelsey E.; Mecca, Jensen T.; Cohen-Charash, Yochi – Journal of Creative Behavior, 2020
This study investigated the impact of mild shifts in affective tone (i.e., pleasant vs. unpleasant) and arousal (i.e., high vs. low) on three creative processes. Undergraduates read short stories designed to induce affective shifts and then were asked to generate solutions to a complex business problem. Shifts in affective tone and arousal…
Descriptors: Psychological Patterns, Arousal Patterns, Emotional Response, Creativity
