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Yalamova, Rossitsa – American Journal of Business Education, 2010
A heuristic approach to explaining of the Black-Scholes option pricing model in undergraduate classes is described. The approach draws upon the method of protocol analysis to encourage students to "think aloud" so that their mental models can be surfaced. It also relies upon extensive visualizations to communicate relationships that are…
Descriptors: Heuristics, Models, Teaching Methods, Undergraduate Students
Carrithers, David; Ling, Teresa; Bean, John C. – Business Communication Quarterly, 2008
This article investigates the critical thinking difficulties of finance majors when asked to address ill-structured finance problems. The authors build on previous research in which they asked students to analyze an ill-structured investment problem and recommend a course of action. The results revealed numerous critical thinking weaknesses,…
Descriptors: Majors (Students), Protocol Analysis, Audiences, Problem Sets