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Mathews, Robert C.; And Others – Group and Organization Studies, 1982
Compared performances for male and female groups using three different group problem-solving procedures: unstructured, structured-open, and structured-forced. Results indicated that female groups performed better with the structured-forced procedure than with the structured-open procedure. Male groups performed better with the structured-open…
Descriptors: College Students, Comparative Analysis, Group Dynamics, Group Structure
Mitchell, Nancy; Danielson, Mary Ann – 1996
An underinvestigated aspect of advertising education is the consideration of methods by which groups effectively solve creative problems. Brainstorming has been popularly used by teams in classes to generate ideas; yet, little research exists that compares small group structures for creative problem solving. Bridging this gap, a study compared…
Descriptors: Advertising, Comparative Analysis, Creative Activities, Group Dynamics