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Greene, Marla; Kirpalani, Nicole – Marketing Education Review, 2013
Undergraduate marketing students have sometimes been found to lack mathematical skills. It can therefore be challenging for instructors to effectively teach courses that depend on mathematical problem-solving skills. This paper discusses the use of interactive whiteboards as an innovative way to teach retail mathematics effectively. The authors…
Descriptors: Educational Technology, Interaction, Computer Assisted Instruction, Undergraduate Students
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Arts, Jos A. R.; Gijselaers, Wim H.; Segers, Mien S. R. – European Journal of Psychology of Education, 2006
Instructional designs, embedding learning in meaningful contexts such as problem-based learning (PBL) are increasingly used for fostering expertise to prepare students for the demands of the future workplace. However, cognitive outcomes of these curricula in terms of expertise outcomes are not always conclusive. Based on the instructional…
Descriptors: Teaching Methods, Inferences, Experimental Groups, Problem Based Learning
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Trede, Larry D.; And Others – Journal of the American Association of Teacher Educators in Agriculture, 1985
A study found that there is a significant difference in student achievement when teaching farm management and agricultural marketing concepts and problem solving with microcomputer-assisted instruction as compared to the lecture-discussion teaching method; and that there is little difference in achievement when comparing teachers' knowledge and…
Descriptors: Academic Achievement, Agricultural Education, Computer Assisted Instruction, Farm Management
Education Turnkey Systems, Inc., Falls Church, VA. – 1989
This report summarizes activities related to the development, field testing, evaluation, and marketing of the "Scientists at Work" program which combines computer assisted instruction with database tools to aid cognitively impaired middle and early high school children in learning and applying thinking skills to science. The brief report…
Descriptors: Biological Sciences, Computer Assisted Instruction, Courseware, Databases
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Leahy, Christine – ReCALL, 2004
This article draws on second language theory, particularly output theory as defined by Swain (1995), in order to conceptualise observations made in a computer-assisted language learning setting. It investigates second language output and learner behaviour within an electronic role-play setting, based on a subject-specific problem solving task and…
Descriptors: Problem Solving, Marketing, Interaction, Educational Technology
MCKENNEY, JAMES L. – 1967
THE PRESENT HARVARD BUSINESS SCHOOL MANAGEMENT SIMULATION GAME WAS DEVELOPED AS A TEACHING DEVICE FOR CLASSES OF 20 OR MORE STUDENTS GROUPED INTO FOUR- AND FIVE-MAN TEAMS CALLED "FIRMS." EACH FIRM COMPETES WITH OTHERS IN AN "INDUSTRY," AN ECONOMIC ABSTRACTION OF A CONSUMER GOODS MARKET PROGRAMED TO BE SIMULATED ON AN ELECTRONIC…
Descriptors: Business, Communication Skills, Computer Assisted Instruction, Decision Making
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Morrison, James L.; Stein, Linda L. – RSR: Reference Services Review, 1999
Describes a cyber-learning project for the World Wide Web developed by faculty and librarians at the University of Delaware that combined discovery learning with problem-based learning to develop critical thinking and quality management for information. Undergraduates were to find, evaluate, and use information to generate an Internet marketing…
Descriptors: Academic Libraries, Business Administration Education, Computer Assisted Instruction, Critical Thinking