This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…

This article discusses situated cognition research and its impact on literacy studies concepts and instruction. It provides a brief historical comparison of cognitive psychology and situated cognition and emphasizes the importance of understanding the complex relationships that exist between learners, the settings in which they engage in cognitive…

Reports on a study intended to determine the science education research interests of elementary teachers and to examine the data according to certain demographic variables. Results indicate that hands-on experience, science content, cognitive development and learning styles, problem solving, and teaching strategies were the top five research…