Purpose: Marks and Spencer's Plan A environmental strategy is an ambitious one which addresses economic, social and environmental considerations. As part of this process it recently used a sustainable learning store strategy to develop, capture and disseminate learning before, during and after construction so that learning could be transferred to…

Notes that the issue of leadership and management has become a hot topic for school principals and administrators with books, magazines, and articles urging participatory corporate management techniques. Suggests newer management styles developed in the private sector offer some valuable approaches. (NH)

Ten areas of change, or megatrends, are transforming the practice of public relations. First is the change from manipulation to effective adaptation to environmental demands, constraints, and opportunities. Second, the role of the public relations practitioner is changing from external counselor to internal team member and leader. Third is the…

Although Transactional Analysis (TA) has heavily influenced psychotherapy, little has been written to parallel that influence in areas of organization theory, organization behavior, or management studies. This book is intended primarily for people working in management roles. In part one, personal experiences are drawn upon to describe a fictional…

The effectiveness of an organizations's adaptive behavior depends on the extent to which public relations concerns are considered in goal setting and program planning. The following five open systems propositions, based on a "functional" paradigm, address the complex relationship between public relations and organizational intelligence and do not…