This study explores the nomenclature surrounding professional services staff within higher education in the UK. Taking a case study method, it uses a qualitative approach to understand the term 'non-academic' to describe the diverse range of professional services roles. Both professional services and academic staff were interviewed and there is a…

As part of a larger study, professional staff from two universities, Australian and British, were asked how they entered into a higher education career and what factors kept them in that career. Many participants reported that they found themselves in professional services almost by accident, or by a fortunate combination of circumstances.…

Argues that application of a marketing perspective to higher education does not require "doing everything the customer wants," but rather bringing the expectations of the service provider and the customer closely into line. Distinguishes between providing professional services and the manner in which they are marketed. Urges educators to develop…

Technology transfer managers are a new group of specialist professionals engaged in facilitating transfer of university research discoveries and inventions to business firms and other research users. With relatively high academic qualifications and enjoying higher salaries than many other comparable university staff, technology transfer managers…