Presents principles for identifying costs, and provides an example that will allow the reader to institute "cost-based pricing." (Author)

Examines the current status of direct advertising taxes in the United States, exploring the effects of those taxes on advertising services. (RL)

Outlines criteria for deciding when to hire an outside management consultant and which consultant to hire, and discusses the relationship between consultants and their clients. (JG)

Extraordinary behaviors in otherwise ordinary student affairs organizations that are unusual and merit promotion are described. (Author)

Explains how to serve as a parliamentarian for a national organization and how this position fits in with academic teaching. (PD)

Consultants and administrators participate in a roundtable discussion about how higher education finds, uses, and misuses consultants. (HS)

A consultants clearinghouse could pool resources to help the administrator find the right consultant for a problem. (Editor)

Examines phenomenon of expertise and how unqualified expertise retards guidance profession, and offers suggestions for amelioration of condition. (Author)

The home economics profession has long emphasized service to the family, but the ways and means are often in dispute. How do we serve families--directly or indirectly? To whom is our ultimate commitment--to the individual or even to society at large? Dr. Ray considers these and other aspects of professional involvement in this paper, originally…

Offers 12 ways in which a consultant can be used to attract, answer, and defuse concerns from employees, parents, students, and community members regardless of the reason the consultant was brought in. (Author/IRT)

Suggestions on when to seek a consultant and how to select the one best suited to collegiate needs are discussed. Reliance on recognized firms, professional organizations, and selective free-lance consultants is recommended. Being well-prepared, planning the consultant's time schedule carefully, clarifying arrangements, and setting the terms are…

Surveys 1,000 practitioners' knowledge of legal issues connected with professional public relations activities. Finds that most practitioners consider themselves only somewhat familiar with the law in the areas of commercial speech, contracts, financial public relations, copyright, privacy, libel, access to information, Securities and Exchange…

Responds to Wittman's previous article on counseling and marketing by discussing concerns about two of Wittman's purposes for use of marketing: improved services in consumers and economic survival of counseling profession. Agrees that counseling profession needs to understand basic marketing principles used by business and health care industry;…

Responds to Wittman's previous article on counseling and marketing by questioning whether marketing is a justifiable means to a worthwhile end. Examines language of marketing, juxtaposes marketing and counseling metaphors to highlight conflicting philosophies, and concludes that counselors should not abandon philosophical traditions of their…