The public relations educators in the university departments that house public relations must be aware of key issues that have an impact on the quest for status and effectiveness. Failure to adhere to these concerns may turn out students who will be trapped and have a much lower level of job satisfaction. These concerns are as follows: (1)…

Public relations may be emerging in the Commonwealth of Independent States (CIS), but the preparedness of public relations professionals in the United States is minimal. In a review of the status of intercultural exchange, three levels were examined in terms of the public relations situations: (1) opportunity for cultures to make contact; (2) the…

Special events defined as being "newsworthy events" are becoming a way of American life. They are also a means for making a lot of money. Examples of special events that are cited most frequently are often the most minor of events; e.g., the open house, the new business opening day gala, or a celebration of some event in an organization.…

Teaching public relations from an American perspective should be reconsidered: current textbooks barely mention multicultural and international concerns except in most cases as a secondary issue. The current paradigm emphasizes the media with the first amendment serving as the cornerstone of the emphasis. The American approach to international and…

In 1990 Daniel Bellack advised in an article that business people should "give up the search for the fabled 'global customer.' There's no such thing. Instead, be sure you understand each local market--it's custom, culture, and, of course, language." Understanding each local market is a big challenge for the communication professional in…