This book is designed to help people who want to know whether distance education is useful for them. It suggests what questions to ask in considering whether distance education makes sense in a particular context and examines the different ways in which it can be organized. Chapter 1 considers who it can teach, what it can be used for, and how…

Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…