Presents a case study of the Virtual Retina project (an instructional CD-ROM for ophthalmology students) at the University of Alberta as an example of strategic dissonance in an educational technology unit. Offers methods to analyze the external competitive environment and internal capabilities of educational technology units. (EV)

The discussion reviews preservation issues as they relate to campus planning and provides examples of how some colleges have approached circumstances requiring attention to preservation. A general process by which colleges can incorporate historic preservation into campus master planning is outlined. (MSE)

Enrollment management is a comprehensive approach requiring the integration of related functions to achieve the optimum recruitment, retention, and graduation of students. Criteria for evaluating enrollment management programs as they evolve into strategic, comprehensive efforts are established, synthesized from 16 independent and 6 public…

Research findings suggest that centralization varies with certain institutional characteristics and that the nature of the graduate faculty, availability of funding, and staffing patterns are correlated with the degree of centralization. The historical development of graduate education is described. (Author/MLW)

To increase the value of its endowment, a college or university must manage three separate but interdependent factors: endowment spending rate; investment policy; and fund-raising. Using lessons learned by other institutions, Oberlin College (Ohio) developed strategies for spending and investment that balance the institution's need for income, the…

The traditional college student personnel services model must be streamlined for efficiency and effectiveness. Common problems include poor advice and counseling for students, inflexible staffing patterns, and uncoordinated policy making. Pratt Institute (New York) followed a four-phase process of redesigning policies and procedures, reorganizing,…

Successful college enrollment management requires information about the institution's image, effectiveness of recruiting activities, role of financial aid, student persistence, and alumni success. Enrollment managers must review the literature, develop a performance monitoring system, construct longitudinal cohort tracking files, identify student…

To assist universities in developing or redeveloping surplus campus or endowment property, these factors in the process are outlined and discussed: development decisions, working with a developer, ground leasing, unrelated taxable income issues, creating a university land management office, some recent experiences, and research and development…

Planning issues in the establishment of museums on college campuses, increasingly popular for the informal education they offer, are examined. Issues include evaluation of existing campus collections, purpose and use of the museum collection, program options, relationships with departmental faculty, market analysis, location, governance and…