College public relations professionals offer advice to make the most of a small staff. Ideas include effective use of available technology, media services, and student intern and worker skills; use of external services; carefully planned dissemination of information; staff training in media relations; and setting priorities. (MSE)

Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…

Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)

Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…

The University of Pennsylvania's Wharton School introduced a "distributed" organization for managing computing support services. The hybrid structure combined elements of centralized computing and departmental computing by placing computing personnel in the departments, under central management. The program covers a wide range of support…

Volunteer fund raisers for colleges bring enthusiasm, perspective, motivation, and influence to the task of soliciting gifts. They stretch staff time, fill out the fund-raising team, and cost little. Careful definition of responsibilities, recruitment, training, and monitoring and rewards for good work are essential to getting the best results.…

The traditional college student personnel services model must be streamlined for efficiency and effectiveness. Common problems include poor advice and counseling for students, inflexible staffing patterns, and uncoordinated policy making. Pratt Institute (New York) followed a four-phase process of redesigning policies and procedures, reorganizing,…

The University of Massachusetts/Boston's program of short- and long-term orientation, organizational communication, career development, and professional recognition for administrative support staff is described. (MSE)

A discussion of student-employee management in the college admissions office looks at the philosophy underlying student use in this function, employee recruitment and hiring practices, training and compensation, monitoring of student-employee performance, and the personal and professional rewards of working with student employees in this context.…

A discussion of academic library management during retrenchment looks at a variety of issues, including staffing needs in the labor-intensive library environment, acquisitions budgeting, interlibrary cooperation (ownership vs. access to resources), entrepreneurship and strategic planning for problem solving, and use of total quality management…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

Outlines some of the major factors and issues a college or university needs to address in planning for and implementing distance education. It is proposed that such planning and implementation should be conducted simultaneously and be integrated into the fabric of the institution as seamlessly as possible. Considerations such as budgeting,…

College governing boards can promote good campus information management by understanding available services, monitoring changes and their relationship to priorities, supporting policies enhancing access to information, encouraging resource allocation for networking, promoting regional economic development through information use, and supporting…

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…