Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)

Advice to help a college or school development officer work effectively with a new chief executive officer includes participating in the search, making early contacts with the new administrator, coordinating working styles, keeping staff informed and comfortable with new processes, and launching new fund-raising initiatives as soon as possible.…

Advancement services, the group of functions that support fundraising and alumni relations, has evolved to include donor relations and stewardship, data processing analysis and programing, budget development and analysis, and event management. Centralizing these services under a single manager can lead to greater productivity. (MSE)

Demonstrates how to develop, implement, and manage an institutional Web site, based on a project administered by the Ottawa General Hospital (OGH) library staff. Emphasizes that planning and organization are the most important skills needed to develop a Web site. A table outlines the OGH Web Site Work Plan. (AEF)

College and university development officers are encouraged to adjust their expectations of volunteers to the current reality of graduates' schedules and commitments. Five barriers to volunteering (economic, time and distance, language and cultural, environmental, and competitive) are identified, and techniques for overcoming them are offered. (MSE)

The design of a University of Hartford (Connecticut) decision-support information system for college advancement programs is detailed, specific research and management applications are examined, and the analyses and reports generated by the system are discussed. Early collaboration between institutional researchers and advancement and alumni…

This self-study manual for program administrators serving young special needs children and their families gives an overview of agency administration from the perspective of a family-centered approach. The areas of agency administration include: (1) family-centered philosophy and sound management practices; (2) governance; (3) mission; (4)…