Ghana is highly vulnerable and threatened by several hazards and has sought ways of minimizing impacts of hazards events over time including demonstrating an interest in developing an emergency management training and an higher education degree program. Yet, as of 2013, the country has not developed a disaster management training program or a…

Some recommendations to encourage effective marketing of continuing education programs are presented, and the use of strategic planning to develop programs is discussed. A marketing management program is seen as necessary for adding depth, substance, and integrity to continuing education programs. (MLW)

Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)

The second edition of Therapeutic Recreation in the Community: An Inclusive Approach reflects the changing and evolving nature of recreation and health care services. A number of social, economic, and political directives and technological advancements have fostered recreation in the community for all individuals. Due in part to a rising awareness…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)

An interview with a college student activities director addresses topics concerning student activities planning including the need for good planning, activities planning as leadership training, roles of staff and students, planning phases, effective use of financial and human resources, contracting with artists, effective promotion, event-day…

The experience of the Massachusetts Institute of Technology in adopting a cost-recovery strategy for systems development is described, providing information of use to all managers. Issues addressed include establishing revenue goals, marketing and promotion, contracting with clients, and time accounting and billing. (Author/MSE)

This book provides a framework for leadership in the combined fields of higher education, management, and marketing. It is divided into three sections. Section 1, "Challenges and Changes in Continuing Education," has two chapters identifying some of the current challenges. Section 2, "Leadership for the 21st Century in Continuing Education," has…

Outlines an eight-step approach to launching an integrated college or university marketing/fund-raising program: finding a visionary campus leader; getting presidential support; assembling a three-tier marketing structure; considering new ways of defining quality; developing a marketing "blueprint"; selling the program on campus; embracing…

Launched in 1994, Smart Start is the statewide early childhood initiative in North Carolina designed to ensure that every child "arrives at school healthy and ready to succeed." This guide provides a practical reference to the lessons learned from Smart Start as the program was developed and experienced from the local county partnership…

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

A model is presented for constructing and evaluating an effective alumni volunteer program to aid in the student recruitment effort. A review of successful programs reveals certain common features and provides important touchstones for other schools looking for the principles and practices with which to organize their own efforts. The first…