Fourteen principles for successful operation of a small collegiate alumni program are presented. They address such issues as planning, setting priorities, making decisions, routinizing procedures, using technology, creating a climate for cooperation and productivity, getting volunteers, keeping staff longer, and maintaining a balance between…

Successful techniques for administering alumni associations are described, including a live mascot (University of Redlands, California, bulldog), ethical/social focus reflecting institutional mission (University of Notre Dame, Illinois), humorous gifts for board members resulting in high attendance and participation (University of Idaho), and…

Eight steps to use in promoting the alumni office on campus and create lasting ties with other campus offices are outlined. They include keeping in personal contact with campus colleagues, staying involved in campus programs, keeping the top administrators and campus informed of activities, garnering support, being professional, keeping current.…

Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…

Advice is offered for making college alumni reunions successful fund-raising events, illustrated with ideas used by several institutions. Suggestions include long-range planning, leadership by complementary cochairmen, recruitment of committed volunteers, flexible structuring of class committees, continual coaching of volunteers, and establishing…