Newport News is a city of 193,000 people, located between Williamsburg and Norfolk in Southeastern Virginia. Newport News Public Schools (NNPS) educates approximately 30,500 children, grades Pre-K to 12, of whom 55.7% are Black, 29% are White, 9.9% are Hispanic, 2.9% are Asian, and 2.5% are other races. Newport News Public Schools' (NNPS') Special…

Evaluation is often both conceptually and functionally separate from program planning and operations management. There are a number of potentially beneficial side effects to be realized from close collaboration between program administrators and evaluators: when the evaluation task is broadly defined and when both administrators recognize their…

Since 1988, considerable state and school/district energies have been devoted to implementing Re:Learning in Pennsylvania. This paper describes the experiences of Cycle I project directors who implemented Re:Learning in late 1988 or early 1989. Re:Learning is a national effort to redesign the total school system, based on Theodore Sizer's (1984)…

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Effective fund raising among graduate school alumni requires efforts that differ from those used with undergraduate alumni. Working with school-based or umbrella alumni organizations, staffing, and development of services and programs appropriate to this population are keys to success. Reunions, career roundtables, orientation, mentor programs,…

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

The first chapter of this handbook on communication for alcohol and drug (AOD) use prevention coordinators describes why this book is labelled "unauthorized." Four reasons are given; the book: discusses frankly the difficulty of enlisting supervisors in the cause; minces few words about interacting with colleagues or kids; describes what ought to…

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

At Clarion University of Pennsylvania, the campus activities programming board and a student organization adopted a joint publicity program for campus events. Benefits and drawbacks of the arrangement are outlined. For other colleges, it is suggested that the college communications department be a source for developing similar cooperative…

U. S. director of career education, Kenneth B. Hoyt, is interviewed on the subject of the relationship of business and industry to career education in the schools. He urges the business-industry community to collaborate with career education implementation in the schools. As part of this collaborative effort, businesses are asked to (1) provide a…

Fifteen different institutions offer suggestions for managing small shops by: long range planning, setting priorities, organizing and systematizing, defining staff regimen, using outside help, and finding reinforcement through feedback and freely offered ideas. (MLW)

Principles of effective research administration originally written over a decade ago are revised to reflect the challenges of a new, technologically advanced, and rapidly changing climate. They now include establishing, communicating, and constantly evaluating the goals of research administration in conjunction with institutional partners;…

The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…

The MD Program is a collaborative, interorganizational, school-based administrator training program at the doctoral level, sponsored by five county school systems in the Baltimore metropolitan area and two campuses of the University of Maryland. After an introductory description of the program and its collaborative decision-making policy, this…