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Landsberg, Marc – Currents, 1995
This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)
Descriptors: Administrative Organization, Colleges, Guidelines, Higher Education
Coil, Ann – Personnel Journal, 1984
Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)
Descriptors: Creativity, Job Skills, Marketing, Models
Clotfelter, Susan – Currents, 1990
Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
Ryan, Ellen – Currents, 1995
Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…
Descriptors: College Administration, Donors, Fund Raising, Higher Education
Appel, David L. – 1986
This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…
Descriptors: Catholic Schools, Elementary Secondary Education, Institutional Advancement, Marketing

Litten, Larry H. – College and University, 1981
Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)
Descriptors: College Admission, Educational Finance, Ethics, Higher Education
Factor, Lori A. – Currents, 1996
Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…
Descriptors: Advertising, Alumni Associations, College Administration, Group Membership
Rillera-Martinez, Lyric A. – Currents, 1991
The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…
Descriptors: Donors, Fund Raising, Higher Education, Program Administration
HAMLIN, HERBERT M. – 1965
THE SUCCESS OF PROGRAMS FOR PREPARING STUDENTS FOR ENTRY INTO OFF-FARM AGRICULTURE DEPENDS UPON FUNDAMENTAL POLICY AND ADMINISTRATIVE DECISIONS. THE MAJOR OBJECTIVE OF THIS DOCUMENT IS TO HELP GOVERNING BOARDS AND ADMINISTRATORS THINK THROUGH THE ELEMENTS OF ESTABLISHING SOUND PROGRAMS. IT EXPLAINS THAT (1) OFF-FARM OCCUPATIONAL PROGRAMS ARE ONLY…
Descriptors: Advisory Committees, Agricultural Education, Off Farm Agricultural Occupations, Orientation Materials

Petrick, Irene Johnston – SRA Journal, 1995
Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…
Descriptors: Administrative Organization, College Administration, Higher Education, Institutional Research
Cheney, Carol – Currents, 1995
For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…
Descriptors: Elementary Secondary Education, Fund Raising, Graphic Arts, Higher Education
Christion, Laura – Currents, 1992
Successful techniques for administering alumni associations are described, including a live mascot (University of Redlands, California, bulldog), ethical/social focus reflecting institutional mission (University of Notre Dame, Illinois), humorous gifts for board members resulting in high attendance and participation (University of Idaho), and…
Descriptors: Alumni Associations, Case Studies, College Environment, Governing Boards
McKee, Joan M.; Larson, Wendy Ann – Currents, 1991
Successful alumni travel programs require good organization, careful targeting, and attention to detail. Planning includes understanding audience demographics, choosing an appropriate tour, knowing current travel trends and constraints, selecting the best host for the group, calculation of costs and tax limitations, choosing a good agent, and…
Descriptors: Administrator Role, Alumni Associations, Alumni Education, Budgeting
Feudo, John – Currents, 1996
Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…
Descriptors: Alumni Associations, College Administration, Cost Effectiveness, Costs
Kobara, John – Currents, 1994
Results of a national survey of colleges and universities concerning alumni involvement in off-campus community service programs indicate a broad variety of activities. Steps to take in establishing and managing an alumni association community service project are outlined. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, Community Action