College and university public relations professionals have cultivated faculty volunteers and developed new ways to bring the classroom to alumni by involving faculty in homecoming, reunion activities; requesting nominations for alumni awards; informing faculty how their participation affects former students; socializing with faculty to discover…

College public relations professionals offer advice to make the most of a small staff. Ideas include effective use of available technology, media services, and student intern and worker skills; use of external services; carefully planned dissemination of information; staff training in media relations; and setting priorities. (MSE)

Successful use of college and university World Wide Web sites for institutional development requires attention to use of staff/staff time and to site design/content/maintenance. Suggestions include using student volunteers for insight into what makes a site attractive; presenting a development viewpoint; considering users' technological…

Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…

The adult education literature contains a considerable amount of research on and discussion of client service in the marketing process, management and staff roles in service- and product-oriented businesses, and the importance of client service and service quality to survival in the marketplace. By applying the principles of client-oriented…

Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)

Volunteer fund raisers for colleges bring enthusiasm, perspective, motivation, and influence to the task of soliciting gifts. They stretch staff time, fill out the fund-raising team, and cost little. Careful definition of responsibilities, recruitment, training, and monitoring and rewards for good work are essential to getting the best results.…

Fifteen different institutions offer suggestions for managing small shops by: long range planning, setting priorities, organizing and systematizing, defining staff regimen, using outside help, and finding reinforcement through feedback and freely offered ideas. (MLW)

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

This implementation handbook is second in a series of three handbooks developed for individuals, school districts, and agencies interested in implementing career education programs. This handbook is divided into the following eight units: (1) clarification of program objectives; (2) management planning; (3) budgeting; (4) staff development; (5)…

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…

This report describes the benefits to vocational educators of involving volunteers in vocational programs and presents a model for planning and implementing a volunteer program. Outlined first are programmatic and nonprogrammatic approaches to designing volunteer programs. Next, in a discussion of the benefits of vocational volunteer programs, the…

This handbook contains 14 essays on practical skills necessary for providing instructional and administrative services to correspondence students. Topics covered in individual essays include the definition of student services, an overview of instructional service, staff supervision, effective school record keeping, principles of communications,…

A study examined the question of whether there is a connection between program characteristics and desirable program outcomes (student satisfaction, placement, and job performance ratings). A program evaluation questionnaire, containing over 300 individual items on such program characteristics as teacher certification and experience, instructional…