This article presents "Training" magazine's exclusive analysis of the U.S. training industry, featuring 2011 training expenditures, budgetary allocations, delivery methods, and training priorities. Now in its 30th year, The Industry Report is recognized as the training industry's most trusted source of data on budgets, staffing, and…

Now in its 29th year, The Industry Report is recognized as the training industry's most trusted source of data on budgets, staffing, and programs. This year, the study was conducted by an outside research firm in June-August 2010, when members from the "Training" magazine database were e-mailed an invitation to participate in an online…

A marketing and management professor advocates the use of a marketing approach for industrial training personnel during a period of recession. He states that marketing rather than just salesmanship is needed to promote training programs for lower as well as upper management. (MF)