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Wells, Barron – ABCA Bulletin, 1978
Provides information about the degree program in business communication at the University of Southwestern Louisiana, including the objectives and rationale for the program, descriptions of the business communication courses, a list of other required courses, an outline for an eight-semester plan for the major, and notes on the faculty,…
Descriptors: Business Communication, College Curriculum, Curriculum Development, Higher Education
Fine, Marlene G. – ABCA Bulletin, 1983
Outlines common corporate writing problems and suggests basic strategies for teaching corporate employees to solve them. (AEA)
Descriptors: Business Communication, Business Correspondence, Management Development, Professional Training
Wunsch, Alan P. – ABCA Bulletin, 1978
Proposes guidelines for program objectives, course content, internship, and other considerations in preparing doctoral students in business communication. (RL)
Descriptors: Business Communication, Communication Skills, Doctoral Programs, Higher Education
Baim, Joseph – ABCA Bulletin, 1977
Presents the objectives and philosophy, qualities of trainer and trainees, procedures and methodology, and evaluation techniques necessary for an effective writing skills program within a business organization. (RL)
Descriptors: Educational Programs, Inplant Programs, Organizational Communication, Postsecondary Education
Silver, Marilyn B. – ABCA Bulletin, 1981
Describes a cooperative program involving the English and business communication faculty at a community college that was designed to improve the writing skills of nontraditional students. Includes a questionnaire used to gather suggestions for appropriate business writing assignments and approaches that might be used in all writing classes. (FL)
Descriptors: Business Education, Business English, College English, Community Colleges
Kessler, Martha Stout; Myers, Robert J. – ABCA Bulletin, 1980
Provides a brief analysis of the rationale, organization, and procedures that Baruch College uses in its interdisciplinary program in Business and Public Communication. (RL)
Descriptors: Business Communication, Communication Skills, Curriculum Design, Curriculum Development