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Direct linkChan, Stuart; Dolderman, Dan; Savan, Beth; Wakefield, Sarah – Applied Environmental Education and Communication, 2012
This case study of the University of Toronto Sustainability Office's energy conservation project, Rewire, explores the implementation of a social marketing campaign that encourages energy efficient behavior. Energy conservation activities have reached approximately 3,000 students and staff members annually, and have saved electricity, thermal…
Descriptors: Environmental Education, Marketing, Heat, Energy Conservation
