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Business Education	2
Program Descriptions	2
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Business Skills	1
Curriculum Design	1
Educational Theories	1
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Business Education Forum

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Dougherty, Mary E.	1
Unger, Melvin J.	1

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Reports - Research	1

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Business Laboratory Creates Enthusiasm and Interest

Peer reviewed

Dougherty, Mary E. – Business Education Forum, 1975

Descriptors: Business Education, Business Skills, Learning Laboratories, Program Content

The Development of an Instructional Model for a Basic Marketing Course, Using Jerome S. Bruner's Theory of Instruction as the Framework.

Peer reviewed

Unger, Melvin J. – Business Education Forum, 1980

A project was conducted to develop an instructional model for a course in basic marketing. Topics for the course were identified, a literature review was performed, and a strategy was developed. It was concluded that such a model would improve methods of teaching and curricular design. (CT)

Descriptors: Business Education, Curriculum Design, Educational Theories, Instructional Development