A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

Ideas that have helped the University of Richmond win corporation support are identified: develop impact statements; research each prospect; schedule corporate days on campus; plan executive information sessions on campus; give return for support; use one gift to increase others; extend pledge period; use team approach; and thank donors. (MLW)

Many colleges and universities have attractive involvement programs for corporations. They entice businesses with advisory council positions, cooperative research ventures, business-management seminars, and specialized continuing and graduate education courses. Examples of corporate involvement programs are described. (MLW)

At Douglass College, juniors and seniors spend a week of vacation in the offices of alumnae and business people who work in career areas interesting to them. This career externship program, its benefits, and the career resource bank are discussed. (JMD)