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Coe, Barbara J.; Welch, Joe – College and University, 1988
A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…
Descriptors: Alumni, Committees, Higher Education, Marketing
Peer reviewed Peer reviewed
Arnett, Kirk P.; Posey, A. P. – College and University, 1986
A computerized multicampus, multi-term, continuous scheduling system implemented by Mississippi State University is described, focusing on its major features, implementation time-frame, and technical components. (MSE)
Descriptors: College Administration, Computer Oriented Programs, Higher Education, Multicampus Colleges
Peer reviewed Peer reviewed
Lonabocker, Louise – College and University, 1997
Examines the use of instructional management, which incorporates college student records and registration and acknowledges their place as partners with faculty in managing curriculum delivery. Describes the evolution of this approach at Boston College (Massachusetts), including applications in degree auditing, distributed systems, room scheduling,…
Descriptors: College Administration, Computer Oriented Programs, Desktop Publishing, Educational Facilities