Strategic planning for the Council for Advancement and Support of Education includes creation of an information system, establishment of local chapters, emphasis on professional development, improvement of minority-group representation, review of governance, development of a marketing plan, expansion of public support of education, and adaptation…

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)

A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

A media training program conducted for faculty and administrators at Seton Hall University (New Jersey) is described. The program has helped participants become more confident in speaking to media, enhanced the university's visibility, and built campus confidence in the public relations staff. Suggestions are made for selecting the target audience…

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…

A new undergraduate program that stresses interdisciplinary connectedness, formal reasoning, intercultural understanding, and speaking and writing skills implemented at Hamline University is described. The Hamline Plan provides skills that students demand: computer literacy and real-life work experience. (MLW)

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)

Ways in which colleges and high schools can form partnerships and make the most of the benefits for both partners are discussed. The Coalition of Essential Schools, a school/college collaboration, is described. A collaboration at Brooklyn's Adelphi Academy is discussed. (MLW)