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Rising to the Challenge: Making the Most of Gifts That Leverage Gifts.
McNay, Linda Wise – Currents, 1992
Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…
Descriptors: Alumni, Cost Effectiveness, Donors, Fund Raising
Major Gift Marching Orders: How One University Developed Fund-Raising Job Strategies.
Myers, Donald G. – Currents, 1993
The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…
Descriptors: Behavioral Objectives, Case Studies, Donors, Fund Raising
Finding the Perfect Fit. Five Ways To Structure the Communications Office.
Hincker, Larry – Currents, 1999
Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…
Descriptors: Administrative Organization, College Administration, Comparative Analysis, Fund Raising
Dream Teams.
Jackson, Laura Christion – Currents, 1996
The ways in which five college and university alumni offices increase their effectiveness by pairing up with departments and offices across campus are described. These cooperative efforts include alumni program involvement with academic departments, career development services, admissions office, student organizations, and government relations…
Descriptors: Agency Cooperation, Alumni Associations, Career Planning, College Administration
All Shops Great and Small.
Carman, Bernard R. – Currents, 1994
The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…
Descriptors: Administrator Role, College Administration, Elementary Secondary Education, Higher Education
High-Tech Tactics: Three Ways You Can Use Computers to Reach Members.
Macy, Heidi – Currents, 1996
The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)
Descriptors: Alumni Associations, College Administration, Computer Oriented Programs, Electronic Mail