Describes collaborative efforts among the alumni relations departments of three Maine liberal arts colleges. Discusses how the cooperative effort began, unexpected benefits, the give and take of partnerships, and adding partners. A sidebar provides examples of four other cooperative efforts. (EV)

Five innovative programs found at entrepreneurial alumni associations around the country are described including: camps and vacation centers, sports newsletter, book publishing, audio tapes, and seminars.

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

Describes how MIT, Stanford, and Rensselaer are systematically mining the "knowledge capital" of their graduates to support more than just the efforts of the advancement division and traditional partners such as admissions and career services. They are developing comprehensive programs that help link alumni volunteers with every unit…

A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Ways in which colleges and high schools can form partnerships and make the most of the benefits for both partners are discussed. The Coalition of Essential Schools, a school/college collaboration, is described. A collaboration at Brooklyn's Adelphi Academy is discussed. (MLW)

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)

Before alumni can identify prospective students, the admissions and alumni offices have to forge a partnership, considering the other's goals and problems. A program for alumni/admissions volunteers has two purposes: to extend the reach of the admissions office and to give alumni a chance to serve. (MLW)

Examples of "partnerships" between corporations and educational institutions are presented. The partnerships range from research collaborations to on-the-job training programs, student internships, advisory councils, and membership associations that offer benefits to paying corporations. (MLW)

Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

Notre Dame's alumni association and student government provided Fort Lauderdale-based services and activities during spring break. Included were: hospitality center, a WATS line, student locator file, message exchange board, and ombudsman services. (MLW)