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Examining the Growth of Sports Communication Programs in Higher Education through a Questionnaire of Program Coordinators
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Hull, Kevin; Choi, Minhee; Kian, Edward M. – Journalism and Mass Communication Educator, 2019
As higher education institutions seek ways to attract, recruit, and retain students, some schools and colleges are creating sports communication or related programs. Using the student-customer model of higher education as a theoretical lens, this study questioned coordinators of those programs regarding their opinions of this quickly growing…
Descriptors: Team Sports, Program Descriptions, Communications, Program Development